You might be wondering why the title of this post is in capital letters. Well, I had a funny experience earlier on this week and although I already knew to check the ingredients list on hair products, I didn't. My oil blend which I use for my hair had finished and I was looking for a replacement. Ideally I would go to the Beauty Supply Store or the Grocery Store (for coconut oil or olive oil). But on this particular day, I went to a Dollar shop. I perused the kitchen aisle looking for coconut oil (first mistake). Since I didn't see it, I decided to check the other kinds of oils available, and then saw a bottle that said in large letters, "EXTRA VIRGIN OLIVE OIL." I decided to buy it without checking the label.

Hours later when I was ready to put the oil in my applicator bottle, I decided to check the ingredients list. Lo and behold, the list was this: 94% SOYBEAN OIL, 6% EVOO.


So why did it say EXTRA VIRGIN OLIVE OIL on the front? I went back to look at it, and in small letters was the word, "Blend." This was clearly a marketing ploy by the manufacturers - put the desired ingredient in large, easy to see letters; and then tuck in the real thing in much smaller font.

This is routinely done with hair and beauty products, so be cautious when you're buying them. Lucky for you, whenever you want to order from the African Naturalistas Store online, you can quickly and easily check the ingredients list of any product.

Have you ever bought a product and then later found out that it wasn't what you thought it would be? Share in the comments below.

Berry Dakara.


  1. It happened to me when I just started my natural hair journey. You would see some petroleum creams called castor oil, coconut oil. I doubted but still bought. When I was more enlightened, I saw they were just all filled with petroleum products and mineral oil. I fell victim for one called coconut oil and tea tree oil too.

    It is called green washing. Nature's gentle touch does it a lot with their products too

    Thankfully, all African Naturalistas oils are pure. We are waiting to get into the pure olive oil business too.

    1. Lots of petroleum and mineral oil in products out there if you don't look out for them. I sha don't mind petrolatum in my vaseline. I love my vaseline :D


Please drop a comment, we want to learn from you.

Related Posts Plugin for WordPress, Blogger...